Guaranteed Search Engine Optimization – Can You Believe The Claims

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Posted by editorSLV | Posted in Uncategorized | Posted on 26-07-2010

The area of guaranteed search engine optimization (SEO) results is one where there are a lot of promises out there. Before believing everything your SEO consultant guarantees it pays to check out what those promises mean. Doing so may save you from wasting good money for little or no tangible results.

We all like guarantees, no one really wants to take risks with money for no return. So when we see a promise that looks good we are drawn toward it.

Sometimes the results promised are that you will be number one on a search result – and this is what you want isn’t it? Well not necessarily. What you want is high quality traffic visiting your site and presumably buying what you are selling.

One tactic some of the SEO firms use is to achieve high rankings for terms no one actually uses. The SEO consultant peppers your content with the words ‘Kerosene Clock’s – an example of something people would never search for. When you enter ‘Kerosene clocks’ into any search engine your web page will come back number one – mainly because there are no other sites out there with those words. So you maybe number one but which of your potential customer are going to type in ‘Kerosene Clocks’? Looking for dog food, search on Kerosene Clocks makes no sense. To avoid this you need to understand what sort of words they are going to use to target your website to the target consumers

And the quality of the search engine matters. If you are delivered a number one result on a search engine you have never heard of you can be pretty sure most of your customers have never heard of it either. This won’t bring much traffic your way either, but you will number one somewhere in the world.

Be specific with your SEO consultant as to which engines you want results on. Based on actual searches about 90% of the internet population performs their queries on Google, Yahoo or MSN. Also ask them to be specific about how they intend to achieve their results. There are some practices which even to the uninitiated sound dodgy. If you don’t understand what they are saying – ask them to explain.

Another guarantee or promise that is more full of air than it is useful for driving traffic is the promise of listing your site on 1000s of search engines. As has already been pointed out the bulk of searching is done on a handful of search engines. And this also isn’t very impressive when you know that most search engines have bots to find content – they don’t need a manual posting to know about you.

So guarantees are one thing and what they mean may be something else. However if you can talk openly with your SEO firm you will find you can get results that improve your web traffic. It is possible for guaranteed search engine optimization results to be meaningful and measurable. If you are interested in knowing more please contact Accentu8 by email. They will gladly provide a free analysis of your website SEO.

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